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Consumer Acceptance Testing

Affective tests can be delivered in different ways:

  • As preference tests, where products tested are rated by the panelist in order of preference of certain attributes like color, texture, consistency. This includes paired preference and rank preference tests.
  • As acceptance tests, where products are rated on a scale of acceptability. This includes rating certain attributes using Hedonic and Atrribute Ideality (JAR- just about right) scales.

At the Sensory Lab, a combination of the above classifications can be used to gain the most insight into the acceptability of a product.